The city that never sleeps sure did live up to its reputation in May for the StoryMark team. Our team traveled to New York City for Internet Week, specifically to participate at AppNation. AppNation, a conference held twice a year, features mobile and web applications of all kinds, but mainly focuses on the latest applications to hit the iOS and Android markets. Being a part of Internet Week gave our team access to some of the largest technology players in the mobile space and we were thrilled to be a part of it and showcase StoryMark to conference attendees.
In addition to our time at AppNation, the StoryMark team visited key New York media to introduce the application and to share its uses for their readership. On our first stop, we visited with Good Housekeeping Magazine, specifically the Good Housekeeping Research Institute. We met with engineer Rachel Rothman and were blown away by the process it takes to get into the magazine, specifically the research that goes in for brands to earn the Good Housekeeping Seal of Approval. Rachel and the Good Housekeeping team were amazing to meet with and her engineering background led to an instant connection with StoryMark president Dale McIntyre, who has worked in software development for more than 20 years.
Our next stop was the New York Observer, a popular New York publication with an emerging national presence. Its witty commentary led naturally to a discussion about how StoryMark is a natural application to use wit and humor for everyday photos. The New York Observer is growing rapidly and we were excited to meet with Steven Shoenfarber, who was interested in utilizing StoryMark for social media contests and other ideas for their readership.
Self Magazine was the next stop on the list where we met with social media editor Stephanie Miller. Stephanie shared with us how many publications are expanding their online and social presence, and although the role of social media editor is new at Self, it is a focus at every publication. Stephanie provided great insight to how they would utilize StoryMark at the magazine and her hope to work with us on future social media partnerships.
Our final media stops took place at Dow Jones, the parent company of the Wall Street Journal and Dow Jones Newswires. We had a great meeting with Liz Heron, social media editor of the Wall Street Journal, who gave us insight into her job and potential uses of StoryMark for gathering breaking news. Dow Jones writer Shara Tibken was our last stop. We found Shara to be intelligent, insightful and are excited to provide her additional updates regarding StoryMark Life’s suite of applications and business growth.
In summary, we have had an energizing launch month at StoryMark and are elated to see what happens next. Stay tuned for more updates and exciting announcements.